Our corporate office supports the Southern California office and we offer a variety of marketing services listed below:

Southern California Headquarter

3940 Rosemead Blvd., Rosemead, CA 91770
Tel : (626) 280-8588
Fax: (626) 280-0688

We also offer the following marketing services to service our clients in the Northern region:

Northern California Branches

33501 Western Ave.
Union City, CA 94587
Tel : (510) 476-0880
Fax: (510) 476-1866

• Formerly known as the Chinese American Expo, it started with only 60 exhibitors in 1987 at the Pasadena Convention Center. It was started with the intention to bring together businesses and consumers. The main goal was to expand and broaden the Asian markets. The show is held annually in conjunction with the Lunar New Year Festival. The targeted markets are the Asian consumers living here in Southern California. Having gone through a long history filled with enormous challenge and hard work, the Expo has now made a name for itself as the leading figure in the Asian trade show market across America.
• To all exhibitors and attendees, the Expo features 2 important significant factors of high influence. First, from the economic point of view, the overall 1,000,000 Asians residing in Southern California is considered the most profitable market to be explored and tapped into. The enormous success of the Expo not only reflects the rapid growth of the Asian influence in Southern California in particular but also the mainstream connection and soaring growth of the Pacific Rim economy.
• Second, through a multi-faceted program of live stage performances and traditional folk art demonstrations, the Expo shares a living heritage among people of all different backgrounds. It includes the Chinese, Japanese, Korean, Filipino, Thai, Indonesian, Burmese, Vietnamese, Malaysian, Singaporean, etc. Besides preserving a link of Asian heritage among the younger generations, it creates a critical bond between the entrepreneur spirits and culture heritage forming a perfect match!

• To accommodate the rapid growth and expansion of the Expo, its location was moved to the Pomona Fairplex Grounds in 1992. It started with only one huge building, Building 4 at the site. It could only host more than 300 exhibitors including a food court offering authentic traditional Asian food. Within a few years it had grown and expanded into 5 large buildings.
• Today the Expo rapid growth and expansion includes 5 large exposition halls, Buildings 4, 5, 6, 7 & 8. Every available space outdoors between the buildings are also set up with exhibitor booths/canopies. The expo hosts more than 800 exhibitors annually and welcomes more than 100,000 attendees to the show.

MISSION The ultimate vision and mission shared by Mr. Alan Kao, President of the Asian American Expo is to unite and create a mutual local ground where all businesses have the opportunities to tap into the growing Asian market. It acts as a vital link and two-way dialogue between the booming Asian market and the U.S. marketers.

PURPOSE The purpose is to create the one-on-one contact between vendors and consumers. The end result proves to be very powerful, positive and effective on both ends. This atmosphere of unity and bonding is shared and created both by the businesses and the attendees.

From the marketers' perspective, the expo offers sellers immense opportunities to meet directly with potential customers and buyers. It is the most effective media based on the one-to-one atmosphere versus brochures, flyers, billboards, newspapers and the usual advertisements. Sellers will be able to reap and experience the tremendous growth of business associated with the Asian-American interactions. Customers and buyers at the show possess great potential purchasing power. A strong and friendly relationship is being born and nurtured between sellers and buyers.

在南加州四百萬人口亞裔社會中，以華裔超過一百萬人為最大的族群。而這個為數超過百萬的族群，成為美國主流企業為開闢亞裔市場的首要目標對象。 華人族群具有以下特點：

• 人數不斷增加
  每年數以萬計的華裔新移民和留學生，從中國大陸、台灣、香港、新加坡、泰國、越南等地不斷湧入南加州，他們多以洛杉磯為首要據點。
• 具有強大的消費能力
  華裔移民不但努力工作以創造個人的財富，同時還保有儲蓄的天性，他們擁有充裕的資金，較美國其他族群具備更大的消費能力。
• 消費的心態的轉變
  同樣全力以赴實現美國夢，新一代華裔移民已不同於上一代移民以累積財富而後衣錦榮歸為努力的最大目標，新一代的華裔移民視美國為重新開始的新天地，他們以更積極的態度融入當地的主流社會，並願意付出更大的投資以提昇自家的生活品質，他們不只辛勤工作，更捨得消費，而且捨得巨額的花費，這點從房地產之類的高消費市場中最能看出。
• 祖國資金大量流入
  受經濟或政治環境的影響，加州一直佔人和與地利之便，扮演中國大陸、台灣、香港等地資金避風港的角色。近兩年加州吸納的轉移資金，已對本地金融市場造成深遠衝擊。

由於這些特性，華人市場已成為其他族群爭相開發的對象，從目前已執行案例來看 ，華人市場也的確為許多面臨經營瓶頸的企業提供別開生面的蹊徑。

超過一千個華人商家為你做見證，華人工商大展將是你拓展市場的絕佳機會。華人工商大展所以能締造如此佳績，因為

• 握有亞裔最大的消費力量：
  歷 屆的華人工商大展徹底揭示華人的消費實力，而這股力量每年都在成長。
• 最適合銷售的展覽規劃：
  從吸引人潮到賣場氣氛的營造，華人工商大展以最具專業的方法幫助參展廠商獲得滿意的業績。
• 以開放市場追求成長目標：
  有新的市場刺激才能創造新的消費需求，所以華人工商大展向南加州各族群延伸經營的觸角，以期帶來新的市場契機。

華人工商大展提供你別處找不到的賺錢商機：

• 超過數萬人的消費盛況
• 面對面的直接銷售
• 當場立即購買
• 花一分錢得到一位顧客上門的宣傳效益
• 近千個攤位、所有商家共同炒熱的消費氣氛

• 這裡有最多消費者,最強烈的購買意願,最具經濟效益的廣告投資,最強勢的促銷宣傳
• 天時：開春佳節，農曆過年前，中國人最捨得花錢的日子。
• 地利：Pomona 國際展覽大廳，具有最大的室內展覽館，地點適中，吸引洛縣、橙縣、聖地牙哥等居民向此匯集。
• 人和：近千個展覽攤位；5 個展覽大廳；7 個表演舞台；全天不停的活動；為你創造最熱鬧的賣場，保證你應接不暇的人潮。
• 與眾不同的媒體特性：
  1. 與消費者直接面對面的銷售
  2. 和消費者雙向溝通
  3. 能產生當場購買的行為
  4. 沒有時間的限制

• 相同的投資，不一樣的報酬：
  花同樣的錢，電視只給你30秒廣告報紙讓你的廣告夾在某一天的某一頁；收音機也只能讓你的廣告一天被人聽見3 次；華人工商大展，讓數萬名觀眾出現在你的商品前，他們親眼看見、親耳聽到有關你商品的所有細節，並當場試用、立即購買你的商品。